Welcome to Tomorrowland.

Every business wants to shape and control their future. And in a market that’s rapidly changing, that takes careful strategy, a deep understanding of shifts in consumer trends, and a well-tuned radar for emerging cultural changes.

Tomorrowland Group brings together a collective group of passionate communicators to ensure that whatever the challenge or opportunity for your business, you’ll have a business partner with the capability to deliver real success in engaging with your target audience across the spectrum of today’s and tomorrow’s communication channels.

Are you ready for Tomorrow?

Tomorrow is people.

At Tomorrowland, we’re a curious bunch. Curious about people, about emerging trends, about new ways to communicate. In fact, we’re curious about everything. While the titles may say Strategist, Account Director or Content Creator, we also like to think of everyone in our team as innovators, entrepreneurs, challengers & visionaries. That restless future mindset is how we arrived at our name, and it’s what drives our client partnerships. We work to develop engaging, creative solutions to client challenges, always guided by clear strategy and authentic insights.

When you work with us, you’ll notice three things. We’re good listeners, we ask a lot of questions, and we’ll think hard about all the possible solutions. And if circumstances change, we’ll be nimble enough to change and evolve to meet them.

At Tomorrowland we’re curious, and it’s what makes tomorrow such an exciting place to be.

LEARN ABOUT TOMORROWLAND’S FOUNDING PARTNERS

Gary Saunders.

After years working in various publishing, communications and PR roles, Gary became convinced of the need for a communications agency that was prepared to continually evolve and adapt to meet the challenges of the future. While initially Raff was a client, Gary soon enlisted him as a partner in their new venture, launching Tomorrowland in 2014.

Tomorrow is an idea rich in meaning for me. It stands for opportunity, challenge and the chance to do more, experience more, and create more. At Tomorrowland we’ve always been focussed on what tomorrow offers our clients. There was only going to be one possible name for our agency!

Raff D’Alisa.

Raff honed his marketing and communication skills via a 12 year career with P&G spanning Australia, Europe and Asia in global marketing roles. Keen to see what ‘chapter 2’ of his professional life would be, Raff took the leap into consulting. At Tomorrowland Raff relishes the opportunity to work with clients in developing authentic brand experiences, and helping guide them towards a more rewarding tomorrow.

A strong part of our culture at Tomorrowland is challenging the status quo, and keeping a laser focus on what new challenges and opportunities are around the corner for our clients. It makes every day a pretty exciting prospect!

LEARN ABOUT TOMORROWLAND’S FOUNDING PARTNERS

Gary Saunders.

After years working in various publishing, communications and PR roles, Gary became convinced of the need for a communications agency that was prepared to continually evolve and adapt to meet the challenges of the future. While initially Raff was a client, Gary soon enlisted him as a partner in their new venture, launching Tomorrowland in 2014.

Raff D’Alisa.

Raff honed his marketing and communication skills via a 12 year career with P&G spanning Australia, Europe and Asia in global marketing roles. Keen to see what ‘chapter 2’ of his professional life would be, Raff took the leap into consulting. At Tomorrowland Raff relishes the opportunity to work with clients in developing authentic brand experiences, and helping guide them towards a more rewarding tomorrow.

Tomorrow is an idea rich in meaning for me. It stands for opportunity, challenge and the chance to do more, experience more, and create more. At Tomorrowland we’ve always been focussed on what tomorrow offers our clients. There was only going to be one possible name for our agency!

A strong part of our culture at Tomorrowland is challenging the status quo, and keeping a laser focus on what new challenges and opportunities are around the corner for our clients. It makes every day a pretty exciting prospect!

Tomorrow is results.

Pantene 3 Minute Miracle

Tasked to create excitement around Pantene’s biggest innovation in years, Tomorrowland challenged the standard beauty product launch and developed a multi-phased approach to tease the launch via a media event, rate and reviews and influencer content.

Prelaunch activity came together at launch where editorial coverage exploded alongside a partnership with ELLE featuring Pantene ambassador, Robyn Lawley.

SK-II

Tomorrowland has managed the relationship between SK-II and Cate Blanchett for over 14 years.  We have regularly been tasked to product BTS assets for TVC shoots, PR asset generation and iconic video content.

Harnessing our experience in luxury production, relationship with Cate and our tomorrow focused thinking, we recently produced SK-II’s iconic #changedestiny film featuring Cate Blanchett.

Dolce & Gabbana Parfums

Tomorrowland was tasked to promote Dolce & Gabbana Light Blue Fragrance during a key sales period to drive purchase uplift.

We leveraged Dolce & Gabbana’s long standing ambassador, David Gandy for a media tour in Sydney and public appearance at Westfield Sydney in partnership with MYER.

Thinking about Tomorrow, we also shot an iconic PR stills campaign at Bondi Icebergs to ensure we had unique, locally relevant imagery to provide local topspin.  The assets from this shoot were then amplified globally.

Pantene Fit to Shine

To drive consideration for Pantene in the lead up to Summer, Tomorrowland developed a campaign rooted in consumer insights using multiple data points.

The result was the Pantene #fittoshine campaign featuring influencers Laura Dundovic and Ruby Golani that focused on the torture moments women face with their hair whilst exercising and how Pantene could help to deliver beautiful, shiny hair.

Wholey Foods

This innovative breakfast smoothie blend had good national distribution but lacked in brand awareness.

With a modest budget, the Tomorrowland team immediately spotted an opportunity in sharing the story of business owner Natasha Cromer and her plight to shake up the breakfast category, and bring a healthy alternative to the market single-handedly.

Extensive and heavily branded interviews were secured with the Huffington Post and Channel 7’s Sunrise, driving a spike in sales, social media growth and setting the scene for future business growth.

Munchkin

Tomorrowland was hired in early 2016 to assist with the Australian launch of Munchkin Grass Fed – infant formula from the number one baby brand in the US.

Unlike other formula brands, TLG took an unconventional approach to PR for Munchkin, developing an integrated educational program, via native content partnerships and blogger outreach, focusing on the product’s key consumer benefits.

Within six months, TLG had secured a reach over 5 million, consisting of 30 pieces of editorial – 5 of these TV – and started countless conversations with parents looking to provide the best for their babies’ nutritional needs.

Tomorrowland is.

PR+

More than just a PR agency, our three pillars encompass the expertise and strategic smarts to service the full range of client needs.

BRAND STORY
TELLING

From creating compelling content to staging memorable experiences our ability to craft engaging brand stories is unrivalled. Tomorrowland has forged strong, long-term relationships with key media and influencers, enabling us to develop authentic brand stories that will resonate with a wide diversity of audiences, cutting through the marketing clutter and starting new conversations.

DIGITAL
CONNECTIONS

Our ability to engage key social influencers and ambassadors, plus a suite of specialist resources locally and globally means Tomorrowland can deliver high impact, targeted reach throughout the digital eco-system for our clients.

MEDIA
RELATIONSHIPS

Tomorrowland prides itself on quality media relationships and market insights that ensure our clients’ communications and campaigns across traditional media platforms are always well targeted, pitch perfect and highly effective.

Tomorrowland is just around the corner.

Get in touch.

GENERAL ENQUIRIES
welcometotomorrow@tomorrowland.com.au

NEW BUSINESS:
raffaele@tomorrowland.com.au

CAREER OPPORTUNITIES:
welcometotomorrow@tomorrowland.com.au